By Robert Sher
It’s been a tough year. Maybe a tough two years. Most chief executives and business owners have kept cranking, pounding away in an effort to make things work. I admire that. It shows determination and resolve, and a positive attitude. I’ve logged many years like that as a CEO, over several downturns. But please, just for a bit, leave the front lines and retreat to the general’s tent, take off your helmet and armor, and over a nice salmon dinner, think about strategy.
The tasty salmon makes you think about a salmon, swimming upstream, jumping up waterfalls, fighting fast currents and dodging bears to arrive at its desired destination. There it mates, lots of eggs are laid, and it dies. Yes, dies.