This article is for companies in a slump right now, due in large part to the downturn. It is not targeted toward companies that are in serious jeopardy of closing, nor is it for companies that are growing strongly despite the downturn.
By Robert Sher
Close your eyes and imagine your company’s future. You’ve been hanging on since the downturn hit, first staunching the cash bleed, but now you’re stable, perhaps even getting ahead slightly. You know your company will be around for a few more years at least, if the economy doesn’t slow much further. Congratulations. Many firms are not going to make it.
Keep those eyes closed. Picture yourself a few months from now. Customers and clients start talking to you again. They start asking for RFQ’s, and a few orders break loose. You realize that the ice is thawing, the time for hibernation may be over, and your hope for a bright, order-rich world is soon to be upon you. This is the time you’ve been longing for. Is your company ready to make the most of it? Will you be operating from your business’s power zone, where you have the maximum ability to create results? This chance won't come again soon.....